This classic book by John Graden shows you step-by-step:
Trial vs. Non-Trial Enrollment Strategies;
How to Teach a Trial Lesson;
How to Set Tuition;
12 Income Streams;
What it Costs to Get One Student;
How to Make Cash Outs Work;
How to Improve Retention and Renewals;
How to Design Your Curriculum for High Retention and Quality, plus a 100 question test to determine if you have what it takes to create a rewarding martial arts career.
Through this book you will learn:
1. How to set your tuition?
2. How to analyze and modify your curriculum to increase value and retention?
3. The critical importance and methods of providing your new students with "instant value" to get them excited to enroll?
4. If you have the right stuff to own a school with a 100 question survey?
5. How to use your school to build wealth for your family?
6. How your experience as a veteran black belt may be costing you students everyday?
7. The key reasons that schools struggle?
8. How to choose the right location.
9. How to convert 80% of your trial lessons into students?
10. How to take the focus off of sales and into the classroom?
11. A dozen proven and powerful revenue streams?
12. What it is really costing you to enroll a new student (Hint - Most schools pay upwards of $200 per new student!)?
13. How to make cash-outs work to build wealth without robbing your school?
14. How to improve retention and increase the quantity and quality of your black belts
John Graden has written the best selling books on the subject of running a martial arts school. This is by far the best book he's written.
The odds are very high that at some point you will get this book, so why wait?
From the Author
For over a decade, as the founder of NAPMA and now MATA (the Martial Arts Teachers' Association), the top schools in the world have opened their doors to me to show me exactly what they do to attract and keep a steady stream of students. That information is contained in this book. If you operate a school may I suggest that you will have a much higher chance of making it grow with this book than without it. You can either, "Learn your way to the top or earn your way." Learning your way is much faster and far less expensive.
About the Author
John Graden
Professional Speaker and Author
John Graden is an internationally acclaimed speaker, author and pioneering entrepreneur. An eighth-degree black belt, Graden is known worldwide as the teacher-of-teachers and master motivator. As a gifted teacher and speaker,
Graden excels in helping people to achieve their full potential in life. He has made presentations for colleges, associations, corporations and charitable organizations on three continents.
Drawing from his remarkable career, Graden inspires audiences to overcome adversity and take action on improving their lives.
From major keynote presentation to roll up your sleeve workshop training, John Graden is a master teacher and success coach. A self-made millionaire and the author of seven books, Graden has been profiled by hundreds of international publications including over 20-cover stories and a front page profile in the Wall Street Journal.
By combining the disciplines of success from the martial arts with the practical experiences he s gained overcoming adversity and creating wealth, John Graden is a unique speaker and teacher who truly presents the lessons of a lifetime. MartialArtsTeachers.com LearnMartialArtsOnline.com JohnGraden.com
Foreword by Brian Tracy
The martial arts have played an important part of my life. Indeed, I attribute much of my success to the confidence and indomitable spirit I learned as a martial arts student when I was a young man. Character is important and few activities have the life-enhancing, character-building qualities of the martial arts. John Graden is a man of proven character.
I first met John Graden when he interviewed me in the mid-1990s. He was very familiar with my work and told me that his study of my material was the major source of information and inspiration for his success.
It wasn’t until I saw his presentation introducing his American Council on Martial Arts (ACMA) at the 1998 NAPMA World Conference that I realized he was not only a very successful and influential martial artist but also clearly a man of vision.
The ACMA - now the MATA Instructor Certification Course - was the right program at the right time. While John's NAPMA pioneered the business of running a school, the ACMA was created with one purpose in mind: to make sure the interaction between the instructor and student remains as safe and professional as possible.
In a fragmented field such as the martial arts, the creation of the ACMA was a daunting task and he pulled it off. I was proud to be a board member of the program and continue to support the idea. Simply put, all the business skills in the world can’t make up for poor service. If you are going to be a martial arts professional, be the best.
From the remarkable success of NAPMA and ACMA to his Martial Arts Teachers’ Association, John Graden has met his challenges head on with the integrity and character of a champion.
A world-caliber martial artist, John Graden has combined his high technical standards and superb teaching skills with proven business systems to show you how to succeed in The Truth About the Martial Arts Business.
Foreword by Brian Tracy
Note: Brian Tracy is one of the world's leading experts on personal and professional development
